The Foundation

The “Foundation” is your core competence. What got you in business in the first place? My philosophy is “Do one thing and do it well.” Get a foothold in doing something you love, something you’re good at. You can’t be everything to everyone, so narrow your focus.  What makes you WANT to get up in the morning?

What am I Doing?

Building my own business.

Helping others.

Using my talents.

Why am I Doing it?

I want to support myself and my family.

I do not want to compromise my principles in order to make money for someone else.

Sometimes big business is bad business, so I want to be a big force in small business.

Who needs this service/product and why should they pick mine first!
The more specific this answer the easier it will be to sell to your target.