The Target
Find your target with your marketing, and never waste time or money casting pearls among swine. Your niche should be your world, focus on it and forget the rest.
The Foundation
What do you want to accomplish? What is the purpose of all your hard work? Define your foundation and build from something solid.
The Mix
You can do anything, but you can't do EVERYTHING. Pick your mix: conventional media, social media, reviews, testimonials, sponsorships and your website.
The Road Less Traveled
Whether your business is big or small, take the high road and leave your competition behind. Aim high, stick to your principles and don't compromise.
